THE IMPACT & VALUE OF YOUR
INFLUENCER & CONTENT MARKETING
Marketers and their partners are frustrated
They are relying on influencer and content marketing to build their brand and drive action, but can’t prove effectiveness in a relevant, credible way. They are tired of making inferences based on reach, engagement and other basic metrics and standing in front of management without a clear story to tell.
We complete the story by measuring exactly how our clients efforts are achieving their goals. Our measurement solution ensures the brands and agencies we work with know how their initiatives made consumers feel, the impression it left, and the effect on the brand. As a result, our clients have gone from trying to interpret the value of impressions and shares to proving their impact on everything from awareness to purchase intent.
Helped Waze show a
+15 point lift in likelihood to use as result of their UK influencer program
Proved that Telia achieved a +23 point lift in unaided awareness as a result of their ambassador program
Kraft achieved a +40 point lift in brand favorability among non-users from their influencer campaign
WHERE WE HELP
Whether it’s organic posts or paid amplification, micro or macro influencers, you need to know the ROI of your efforts. Our independent measurement solution stands apart by bringing you insights directly from the influencers’ audience. By providing the lift of your initiative on your audience, you will know exactly what’s working and why.
Views and engagement don’t equal content marketing success. From content hubs, to sponsored content, to social posts, our measurement solution ensures you know how your individual and collective content marketing efforts are impacting your specific brand and relationship building goals.
WHO WE HELP
Brands, agencies, associations and platforms… Here are just a few organizations who have benefited from our work.
WHAT WE MEASURE
With deep experience in market research, influencer marketing and content marketing, our founders were puzzled by one question:
We simply couldn’t understand why countless resources and investments meant to win consumer hearts and minds were being measured with reach, engagement, shares and page views. We knew there had to be a better way. A way to provide insights that instill confidence, power better decisions, and help show clear success.
Why are marketers lacking the basic insights to capture the ROI of influencer and content marketing?
HOW IT WORKS
In real-time, as individuals view your content or influencer efforts, they are added to our recruitment sample frame. This allows us to re-contact them after they have been exposed
Via our proprietary approach, the exposed audience and a custom control audience are recruited to participate in a custom survey
The audiences are verified and sent into the survey experience
We measure and report on the impact of the initiative
Discover how GROUP RFZ can help you
Let us know how we can be of service and we will be in touch shortly.