are my top-of-funnel efforts making a difference?
It’s the question we all have, and struggle to answer. Most marketers, publishers and agencies only know what their standard metrics tell them. What remains a mystery is how their content, PR and influencer efforts made consumers’ feel, the impression it left, and the effect on the brand. The result is frustrating guesswork and a lack of ROI.
We fill this knowledge gap by demonstrating how your initiatives are performing against your specific goals. By measuring the direct impact on the KPIs and brand attributes that matter most to you, you'll know exactly how your initiatives are being received and the value they are providing.
ACHIEVE & DEMONSTRATE ROI
with custom metrics that align with your goals
UNDERSTAND YOUR AUDIENCE
and what they think of your content and brand
OPTIMIZE YOUR EFFORTS
and long-term strategy
by knowing exactly what works and why
MAKE SMARTER DECISIONS
insights that don’t leave
WHERE WE HELP
High or low traffic properties,
paid or owned, across multiple channels and campaigns -
Group RFZ can help measure, compare and assess all types
of content throughout the
WHO WE HELP
Just a few organizations who have benefited from our work.
WHAT WE MEASURE
Vanity metrics don’t tell the story. By understanding the emotional and attitudinal impact of content and influencer marketing, we enable clients to draw a straight line from their objectives to success.
Attitudinal & Emotional Impact
Custom Brand Attributes
Content Specific Objectives
With over forty years of experience in market research, content marketing and technology, our founders were puzzled by one question:
Why are marketers lacking the basic insights to capture ROI and demonstrate their value?
We simply couldn’t understand why countless resources and investments meant to win consumer hearts and minds were being measured with shares and page views. We knew there had to be a better way. A way to provide insights that instill confidence, power better decisions, and help show clear success.
FEATURED CASE STUDY | #LoveforKraft
Kraft wanted to measure and understand how exposure to its #LoveforKraft Instagram campaign impacted perception of the Kraft brand and examine the impact of the Instagram posts on brand awareness, purchase intent and favorability. In partnership with Mavrck, Group RFZ’s brand lift was able to provide Kraft with vital effectiveness metrics, such as a 40-point lift in brand favorability among non-Kraft users and a 15-point lift in purchase intent with that same audience.
Fortune 100 Food & Beverage Company
Purchase Intent, Awareness and Sentiment
In the lead up to the holiday season, a major food and beverage company sought to validate the impact of their baking-themed content hub.
Despite the near universal awareness and significant market share of the client's flagship baking brand, their content hub moved the needle in many ways. Group RFZ found that the content offered appealing ideas, trustworthy advice and inspired people to bake and spend more. Additionally, the client’s niche brands saw increased awareness and favorability from being linked to the parent company through the content hub.
Group RFZ's measurement enabled the client to clearly demonstrate the value of the content hub beyond the traditional metrics the company had relied on in the past. This allowed them to justify their large investment in this property and gave them a broader understanding of their ROI.
HOW IT WORKS
Discover how GROUP RFZ can help you
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