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 Measure. 

 Understand. 

 Demonstrate. 

THE IMPACT & VALUE OF YOUR INFLUENCER, CONTENT, and SOCIAL MEDIA MARKETING 

What We Do

Marketers and their partners are frustrated

They are relying on influencer, content, and social media marketing to build their brand and drive action, but can’t prove effectiveness in a relevant, credible way. They are tired of making inferences based on reach, engagement and other basic metrics and standing in front of management without a clear story to tell.

We complete the story by measuring exactly how our clients efforts are achieving their goals. Our brand lift measurement solutions ensure the clients we work with know how their initiatives made consumers feel, the impression it left, and the effect on the brand. As a result, our clients have gone from making inferences based on standard metrics to proving their impact on everything from awareness to purchase intent.

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Helped Waze show a
+15 point lift in likelihood to use as result of their UK influencer program

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Proved that Telia achieved a +23 point lift in unaided awareness as a result of their ambassador program

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 Demonstrated that
Kraft achieved a
+40 point lift in brand favorability among non-users from their influencer campaign

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Showed that Laura's Lean achieved a +13 point lift in their core audiences' willingness to pay more for their food

WHERE WE HELP

Influencer Marketing

Whether it’s organic posts or paid amplification, micro or macro influencers, you need to know the ROI of your efforts. Our independent measurement solutions stand apart by bringing you insights directly from the influencers’ audience. By providing the lift of your initiative on your audience, you will know exactly what’s working and why.

CONTENT
Marketing

Views and engagement don’t equal content marketing success. From content hubs, to sponsored content, to social posts, our brand lift solutions ensure you know how your individual and collective content marketing efforts are impacting your specific brand and relationship building goals.

SOCIAL MEDIA
Marketing

Owned and paid social is a vital part of the marketing toolkit. With platform metrics alone you can't discern the true impact of your efforts. Group RFZ’s measurement solutions alleviate the guesswork by providing clients with clear insight around how their social videos, posts, and ongoing initiatives moved the needle as it relates to their most important KPIs.

WHO WE HELP

Brands, agencies, associations and platforms… Here are just a few organizations who have benefited from our work.

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WHAT WE MEASURE

Awareness

Brand Love

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Message

Relevance

Purchase
Intent

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Custom

Attributes

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Place in
Consideration Set

...and more!

Our Story

OUR STORY

With deep experience in market research, influencer marketing and content marketing, our founders were puzzled by one question:

We simply couldn’t understand why countless resources and investments meant to win consumer hearts and minds were being measured with reach, engagement, shares and page views. We knew there had to be a better way. A way to provide insights that instill confidence, power better decisions, and help show clear success.

Why are marketers lacking the basic insights to capture the ROI of influencer and content marketing?

How It Works

HOW IT WORKS

STEP 1

As individuals view your content or influencer efforts, they are  added to our recruitment sample frame. This allows us to re-contact them after they have been exposed

STEP 2

Via our proprietary approach, the exposed audience and a custom control audience are recruited to participate in a custom survey

STEP 3

The audiences are verified and sent into the survey experience

STEP 4

We measure and report on the impact of the initiative

Contact

Discover how GROUP RFZ can help you

Let us know how we can be of service and we will be in touch shortly.

Thank you. A member of our team will be in touch shortly.

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