Measure. 

 Understand. 

 Demonstrate. 

 THE IMPACT & VALUE OF YOUR  
 
INFLUENCER & CONTENT MARKETING 

 

Marketers and their partners are frustrated

They are relying on influencer and content marketing to build their brand and drive action, but can’t prove effectiveness in a relevant, credible way. They are tired of making inferences based on reach, engagement and other basic metrics, and standing in front of management without a clear story to tell.

We complete the story by measuring exactly how our clients’ efforts are achieving their goals. Our measurement solution ensures the brands and agencies we work with know how their initiatives made consumers’ feel, the impression it left, and the effect on the brand. As a result, our clients have gone from trying to interpret the value of impressions and shares to proving their impact on everything from awareness to purchase intent.

Demonstrated how a
CPG company achieved a

+40

point lift in brand favorability among non-users from their influencer campaign

Helped a haircare brand show a

+19

point lift in product purchase intent as a result of their influencer marketing

Made it possible for a
hotel brand to see a

+9

point increase in intent to visit in the next year driven by it's influencers

Enabled an apparel company to tie their content to a

+10

point lift in key attributes from a new brand ambassador partnership

 Showed a financial
services company a

+37

increase in recall and awareness of their new credit card from their sponsored content

WHERE WE HELP

Influencer Marketing

Whether it’s organic posts or paid amplification, micro or macro influencers, you need to know the ROI of your efforts. Our independent measurement solution stands apart by bringing you insights directly from the influencers’ audience. By providing the lift of your initiative on the your audience, you will know exactly what’s working and why.

CONTENT Marketing

Views and engagement don’t equal content marketing success. From content hubs, to sponsored content, to social posts, our measurement solution ensures you know how your individual and collective content marketing efforts are impacting your specific brand and relationship building goals.

WHO WE HELP

Brands, agencies, associations and platforms… Here are just a few organizations who have benefited from our work.

WHAT WE MEASURE

Awareness

Brand Love

Message

Relevance

Purchase
Intent

Custom

Attributes

Place in
Consideration Set

...and more!

 

OUR STORY

With deep experience in market research, influencer marketing and content marketing, our founders were puzzled by one question:

We simply couldn’t understand why countless resources and investments meant to win consumer hearts and minds were being measured with reach, engagement, shares and page views. We knew there had to be a better way. A way to provide insights that instill confidence, power better decisions, and help show clear success.

Why are marketers lacking the basic insights to capture the ROI of influencer and content marketing?

 

HOW IT WORKS

STEP 1

In real-time, as individuals view your content or influencer efforts, they are  added to our recruitment sample frame. This allows us to recontact them after they have been exposed

STEP 2

Via our proprietary approach, the exposed audience and a custom control audience are recruited to participate in a custom survey

STEP 3

The audiences are verified and sent into the survey experience

STEP 4

We measure and report on the impact of the initiative

News

 

Discover how GROUP RFZ can help you

Let us know how we can be of service and we will be in touch shortly.