THE IMPACT & VALUE OF YOUR CONTENT,  INFLUENCER MARKETING and PR

are my top-of-funnel efforts making a difference?
 

It’s the question we all have, and struggle to answer. Most marketers, publishers and agencies only know what their standard metrics tell them. What remains a mystery is how their content, PR and influencer efforts made consumers’ feel, the impression it left, and the effect on the brand. The result is frustrating guesswork and a lack of ROI.

We fill this knowledge gap by demonstrating how your initiatives are performing against your specific goals. By measuring the direct impact on the KPIs and brand attributes that matter most to you, you'll know exactly how your initiatives are being received and the value they are providing.

 

ACHIEVE & DEMONSTRATE ROI

with custom metrics that align with your goals

UNDERSTAND YOUR AUDIENCE

and what they think of your content and brand

OPTIMIZE YOUR EFFORTS

and long-term strategy
by knowing exactly what works and why

MAKE SMARTER DECISIONS

with comprehensive
insights that don’t leave
you guessing

WHERE WE HELP

High or low traffic properties,
paid or owned, across multiple channels and campaigns -
Group RFZ
 can help measure, compare and assess all types
of content throughout the
digital space.

  • Websites 

  • Content Hubs

  • Influencer Marketing

  • Earned media/PR

  • Sponsored/Branded Content

  • Social Video

  • Digital Advertising

WHO WE HELP

Just a few organizations who have benefited from our work.

WHAT WE MEASURE

Vanity metrics don’t tell the story. By understanding the emotional and attitudinal impact of content and influencer marketing, we enable clients to draw a straight line from their objectives to success.

  • Brand Awareness

  • Perception Shift

  • Brand Positioning

  • Attitudinal & Emotional Impact

  • Purchase Intent

  • Consideration Set

  • Custom Brand Attributes

  • Content Specific Objectives

 

OUR STORY

With over forty years of experience in market research, content marketing and technology, our founders were puzzled by one question:

Why are marketers lacking the basic insights to capture ROI and demonstrate their value?

We simply couldn’t understand why countless resources and investments meant to win consumer hearts and minds were being measured with shares and page views. We knew there had to be a better way. A way to provide insights that instill confidence, power better decisions, and help show clear success.

 

CLIENT EXAMPLES

 FEATURED CASE STUDY  |  #LoveforKraft 

Kraft wanted to measure and understand how exposure to its #LoveforKraft Instagram campaign impacted perception of the Kraft brand and examine the impact of the Instagram posts on brand awareness, purchase intent and favorability. In partnership with Mavrck, Group RFZ’s brand lift was able to provide Kraft with vital effectiveness metrics, such as a 40-point lift in brand favorability among non-Kraft users and a 15-point lift in purchase intent with that same audience. 

Fortune 100 Food & Beverage Company

Purchase Intent, Awareness and Sentiment

CONTEXT

In the lead up to the holiday season, a major food and beverage company sought to validate the impact of their baking-themed content hub. 

INSIGHT

Despite the near universal awareness and significant market share of the client's flagship baking brand, their content  hub moved the needle in many ways. Group RFZ found that the content offered appealing ideas, trustworthy advice and inspired people to bake and spend more.  Additionally, the client’s niche brands saw increased awareness and favorability from being linked to the parent company through the content hub.

IMPACT

Group RFZ's measurement enabled the client to clearly demonstrate the value of the content hub beyond the traditional metrics the company had relied on in the past. This allowed them to justify their large investment in this property and gave them a broader understanding of their ROI.

 

HOW IT WORKS

In real-time, as individuals view your content or influencer efforts, they are anonymously added to our exposed group

STEP 1

Via our proprietary approach, the exposed audience and a custom control audience are recruited across the Internet to participate in a custom survey

STEP 2

The audiences are verified and sent into the survey experience

STEP 3

We measure and report on the impact of the initiative

STEP 4

News

 

Discover how GROUP RFZ can help you

Let us know how we can be of service and we will be in touch shortly.