Your digital programs are doing more than you know.
Now you can prove it.
Group RFZ's brand lift studies answer the questions engagement data can't: Is your campaign shifting how audiences see your brand? Which creators, channels, and content are driving it? And is it worth the investment?
CAMPAIGN
BRAND LIFT
Measure the full impact of a campaign on brand health metrics across any channel, creator, or audience segment.
LONGITUDINAL
MEASUREMENT
Track how your brand is shifting over time, with ongoing studies that show cumulative impact across multiple campaigns and seasons.
CHANNEL & CREATOR BREAKDOWN
Isolate performance by individual creator, platform, or audience to understand exactly what's driving your results.
YOUR SPEND DESERVES MORE THAN A LIKE COUNT.
Influencer and social budgets are under more scrutiny than ever.
Brand lift gives marketing leaders the proof needed to defend spend,
justify investment, and make the case for what's actually working.
EVERY METRIC THAT MATTERS. NONE THAT DON'T.
From recall and awareness to favorability, brand love, and purchase intent, we capture the complete picture of how your marketing is shaping the consumer's relationship with your brand.
NO TEMPLATES. NO SHORTCUTS. BUILT UNIQUELY FOR YOUR BRAND.
Every study is built around your specific objectives, channels, and audiences. No off-the-shelf templates, just a measurement framework designed around what matters most to your brand.
THE RIGHT PEOPLE IN AND BEHIND THE STUDY.
Reaching the right consumers isn't a checkbox, it's the foundation of meaningful results. We design every study with the recruiting approach that best fits your audience, backed by the research fundamentals and hands-on experience of hundreds of brand lift studies.
How We Do It
Every study is built on research fundamentals and tailored to how audiences engage with creators, content, and platforms today. The result: a view of marketing performance that goes beyond what standard analytics can show.
Discovery & Design
We talk with you and the team to understand your specific goals and objectives so we can design a custom survey and study framework.
Build the Exposed Group
We build out the exposed group — individuals who have seen the content either organically or via a custom clutter reel. This can include influencer followers, a paid target audience, a brand's social followers, or key target audiences.
Recruit the Control Group
A control or look-alike audience is recruited and screened to ensure they closely mirror the exposed audience — but haven't seen the content.
Field the Survey
Both groups take our short, customized survey, typically 5–15 questions, designed around your specific measurement objectives.
Analyze & Report
We analyze the differences between both groups and measure the true impact of your campaign, delivering clear, actionable insights.
What You'll Know
AWARENESS
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Whether your campaign broke through
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Lift in brand recognition and familiarity
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Relevance to your target audience
SENTIMENT
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Shift in brand favorability
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Emotional connection to your brand
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Growth in brand love
PERCEPTION
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How your brand is positioned in the market
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Perceived value relative to competitors
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Which attributes are sticking - trust, quality, innovation
CONSIDERATION & INTENT
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Movement along the path to purchase
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Likelihood to seek more information
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Shift in purchase intent