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Group RFZ Launches Content Lens
Group RFZ, an innovator in influencer marketing measurement, has launched Content Lens , a breakthrough solution that reveals exactly how...
3 days ago1 min read


The Future of Influencer Marketing: Insights from Group RFZ’s Gary Zucker
1. Â Why is LinkedIn emerging as a key platform for influencer marketing, and how can brands leverage it effectively ? In the past 12-18...
Apr 161 min read


Influence Global Podcast: The Real Impact Of The TikTok Ban
For a few hours this weekend we all saw a glimpse of the future. TikTok briefly closed down over the weekend. What will happen over the...
Jan 201 min read


TikTok Ban Could Encourage a Multi-Platform Strategy for Creators and Brands
Time is ticking for TikTok in the United States, as the platform faces an imminent ban unless legal intervention blocks the move. During...
Jan 151 min read


Influencer Marketing Will Be Anything but Stagnant in 2025
With a TikTok ban looming , LinkedIn putting a stake in the ground as an influencer platform , and pharma finally finding its footing,...
Jan 61 min read


TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
Many signs point to the law banning TikTok in the United States going into effect in January 2025 as planned, but if you ask regular...
Nov 13, 20241 min read


Brand Lift and Influencer Q&A with Adam Rossow, Group RFZ
Can you explain how brand lift studies work and what metrics are typically measured? Â Â When it comes to influencer marketing, the...
Sep 10, 20241 min read


Using Brand Lift To Measure the Impact of Influencer marketing
Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a...
May 20, 20241 min read


3 Emerging Influencer Trends That Marketers Should Watch
Influencer marketing continues to prove its value, which is why it comes as little surprise that it is set to play a bigger role in...
Mar 18, 20241 min read


Group RFZ's Work for Connelly Partners and Gorton's
On the TikTok for Business YouTube series, Alyssa Stevens shared the details of Connelly Partners’ award-winning TikTok campaign for...
Feb 6, 20241 min read


Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It’s engaging,...
Jan 24, 20241 min read


Measuring the Success of Influencer Campaigns
In a recent Q&A, PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer...
Nov 9, 20231 min read


Biggest Influencer Marketing Gaffes
According to the Influencer Marketing Hub 2023 Benchmark Report, over 80% of marketers now have a dedicated influencer marketing budget –...
Oct 26, 20231 min read


Group RFZ Launches TikTok Benchmarks
Group RFZ, a leading digital measurement firm that specializes in assessing the impact of influencer marketing, has launched a new set of...
Sep 13, 20231 min read


Partnership Unpacked Podcast Featuring Adam Rossow
In this podcast hosted by Mike Allton, Adam Rossow shares how brands can maximize influencer partnerships Listen to the Podcast
Sep 5, 20231 min read


The Rise of Granfluencers
The population of aging Americans is only growing, so it’s no surprise their presence on social media apps like TikTok and Instagram is...
Sep 5, 20231 min read


Our Featured Case Study in MarketingSherpa
Quick Case Study #1: Waze shifts from a traditional brand campaign to influencer marketing, grows likeliness to use by 15 points You’ve...
Aug 10, 20231 min read


Measuring the Value & Impact of Influencer Marketing Campaigns
Jonathan Futa co-founded Group RFZ after seeing how marketers lack the basic insights to capture the ROI of influencer marketing. Fast...
Jun 12, 20231 min read


Influencer Marketing Measurement in 2023
Influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. However, one persistent...
May 17, 20231 min read


Why AI Will Never Replace Humans
In this Forbes article, Adam Rossow joins other industry experts with his thoughts on why AI will never fully replace humans when it...
May 11, 20231 min read
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