Search is undergoing its most consequential shift in decades. What began as a shift away from Google as a search monolith toward social search on platforms such as Instagram and TikTok has now evolved into a broader exodus toward so-called “AI search.” Adobe reports that 52% of consumers believe AI will replace traditional search engines for product discovery within five years, and a McKinsey study shows a majority of consumers already use AI search tools as their primary d

Search has changed more in the last five years than it has in the last 20, and it’s about to change again. Adobe reports 52% of consumers believe AI will replace traditional search engines for product searches within five years. Whether that’s a bold forecast or a premature obituary for Google, one thing is clear – AI search is reshaping how people discover brands, products and stories, and communications professionals need to take notice. For PR professionals, this means se

The influencer marketing landscape continues to evolve at breakneck speed, with brands and influencers adapting to changes in...

Group RFZ, an innovator in influencer marketing measurement, has launched Content Lens , a breakthrough solution that reveals exactly how...