Mar 61 minTrending Family PodcastOn this podcast with Trending Family, Gary Zucker of Group RFZ shares how to measure the brand lift and ROI of influencer marketing.
Feb 201 min5 Metrics That Prove the Impact of Influencer & Content MarketingOn this webinar with Popular Pays, we cover the 5 metrics that can help prove the value of influencer and content marketing in the absence of sales lift. Wat...
Feb 51 minPopularPays Partners with Group RFZLeading influencer marketing and social content creation SaaS platform, Popular Pays, is excited to announce Group RFZ, a digital measuremen
Jun 12, 20191 minCOMMPRO - Influencer Marketing Program Falling Short? Try These 5 ThingsRead the article
Dec 20, 20181 minMediaPost - How To Up Your Content Studio's GameFour tips to help publishers uplevel their branded content efforts and differentiate themselves. Read the article
Dec 20, 20181 minCONEX Podcast - How to Turn Emotions into MetricsGroup RFZ's Jonathan Futa and Adam Rossow join the CONEX podcast to discuss everything from content goal setting to getting past vanity metrics in content ma...
Dec 20, 20181 minMediapost - 4 Upshots of Content Marketing's Explosive GrowthThreadline digital ℠ co-founder Adam Rossow discusses what we can expect based on the meteoric rise of content marketing. From the rise of A.I. to the demi...
Dec 20, 20181 minThreadline Digital (Now Group RFZ) Launches Unique Content Marketing Measurement SolutionThreadline Digital publicly launched today with a unique content marketing measurement solution that enables marketers to understand the true impact of their...
Dec 20, 20181 minMR Execs Launch Content Measurement Firm ThreadlineIn the US, former iModerate execs Adam Rossow and Gary Zucker have teamed up with former Benenson manager Jonathan Futa to launch Threadline Digital (Now Gro...
Dec 20, 20181 minMeasuring Content EffectivenessMediaPost discusses our unique content marketing measurement solution that enables marketers to understand the true impact of their digital content.
