Group RFZ, an innovator in influencer marketing measurement, has launched Content Lens , a breakthrough solution that reveals exactly how...

1.   Why is LinkedIn emerging as a key platform for influencer marketing, and how can brands leverage it effectively ? In the past 12-18...

For a few hours this weekend we all saw a glimpse of the future. TikTok briefly closed down over the weekend. What will happen over the...

Time is ticking for TikTok in the United States, as the platform faces an imminent ban unless legal intervention blocks the move. During...

With a TikTok ban looming , LinkedIn putting a stake in the ground as an influencer platform , and pharma finally finding its footing,...

Many signs point to the law banning TikTok in the United States going into effect in January 2025 as planned, but if you ask regular...

Can you explain how brand lift studies work and what metrics are typically measured?     When it comes to influencer marketing, the...

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a...

Influencer marketing continues to prove its value, which is why it comes as little surprise that it is set to play a bigger role in...

On the TikTok for Business YouTube series, Alyssa Stevens shared the details of Connelly Partners’ award-winning TikTok campaign for...

Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It’s engaging,...

In a recent Q&A, PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer...

According to the Influencer Marketing Hub 2023 Benchmark Report, over 80% of marketers now have a dedicated influencer marketing budget –...

Group RFZ, a leading digital measurement firm that specializes in assessing the impact of influencer marketing, has launched a new set of...

In this podcast hosted by Mike Allton, Adam Rossow shares how brands can maximize influencer partnerships Listen to the Podcast

The population of aging Americans is only growing, so it’s no surprise their presence on social media apps like TikTok and Instagram is...

Quick Case Study #1: Waze shifts from a traditional brand campaign to influencer marketing, grows likeliness to use by 15 points You’ve...

Jonathan Futa co-founded Group RFZ after seeing how marketers lack the basic insights to capture the ROI of influencer marketing. Fast...

Influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. However, one persistent...

In this Forbes article, Adam Rossow joins other industry experts with his thoughts on why AI will never fully replace humans when it...