Brand Lift and Influencer Q&A with Adam Rossow, Group RFZ
Can you explain how brand lift studies work and what metrics are typically measured? When it comes to influencer marketing, the...
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- May 20
- 1 min
Using Brand Lift To Measure the Impact of Influencer marketing
Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a...
- Mar 18
- 1 min
3 Emerging Influencer Trends That Marketers Should Watch
Influencer marketing continues to prove its value, which is why it comes as little surprise that it is set to play a bigger role in...
- Feb 6
- 1 min
Group RFZ's Work for Connelly Partners and Gorton's
On the TikTok for Business YouTube series, Alyssa Stevens shared the details of Connelly Partners’ award-winning TikTok campaign for...
- Jan 24
- 1 min
Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It’s engaging,...
- Nov 9, 2023
- 1 min
Measuring the Success of Influencer Campaigns
In a recent Q&A, PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer...
- Oct 26, 2023
- 1 min
Biggest Influencer Marketing Gaffes
According to the Influencer Marketing Hub 2023 Benchmark Report, over 80% of marketers now have a dedicated influencer marketing budget –...
- Sep 13, 2023
- 1 min
Group RFZ Launches TikTok Benchmarks
Group RFZ, a leading digital measurement firm that specializes in assessing the impact of influencer marketing, has launched a new set of...
- Sep 5, 2023
- 1 min
Partnership Unpacked Podcast Featuring Adam Rossow
In this podcast hosted by Mike Allton, Adam Rossow shares how brands can maximize influencer partnerships Listen to the Podcast
- Sep 5, 2023
- 1 min
The Rise of Granfluencers
The population of aging Americans is only growing, so it’s no surprise their presence on social media apps like TikTok and Instagram is...
- Aug 10, 2023
- 1 min
Our Featured Case Study in MarketingSherpa
Quick Case Study #1: Waze shifts from a traditional brand campaign to influencer marketing, grows likeliness to use by 15 points You’ve...
- Jun 12, 2023
- 1 min
Measuring the Value & Impact of Influencer Marketing Campaigns
Jonathan Futa co-founded Group RFZ after seeing how marketers lack the basic insights to capture the ROI of influencer marketing. Fast...
- May 17, 2023
- 1 min
Influencer Marketing Measurement in 2023
Influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. However, one persistent...
- May 11, 2023
- 1 min
Why AI Will Never Replace Humans
In this Forbes article, Adam Rossow joins other industry experts with his thoughts on why AI will never fully replace humans when it...
- Jan 17, 2023
- 1 min
Trends That Will Shape Influencer Marketing
The biggest question facing marketers and advertisers as we head into 2023 is, “What impact will economic, political and global health...
- Aug 10, 2022
- 1 min
RhythmInfluence Partners with Group RFZ
RhythmInfluence, a full-service Influencer Marketing company, is bolstering its partner portfolio by expanding its relationship with...
- Dec 9, 2021
- 1 min
The Transformation of Influencer Marketing
What are the three influencer marketing trends taking hold as we head into 2022? Group RFZ's Adam Rossow shares his thoughts in this...
- Oct 27, 2021
- 1 min
Brand Lift–The New Way to Measure Influencer Marketing
Group RFZ Co-founder Adam Rossow shares insight around brand lift studies and how they are helping solve the ROI problem in influencer...
- Jul 27, 2021
- 1 min
Jonathan Futa on Marketers Bulking up Their Content
In this edition of the Association of National Advertiser's Magazine, Jonathan Futa joins other thought leaders to discuss the boom in...
- Jun 2, 2021
- 1 min
Meet the Disruptors: Adam Rossow
Adam Rossow of Group RFZ on the three things you need to shake up your industry Read the article
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