Measuring the Success of Influencer Campaigns
In a recent Q&A, PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer...
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- Oct 26
- 1 min
Biggest Influencer Marketing Gaffes
According to the Influencer Marketing Hub 2023 Benchmark Report, over 80% of marketers now have a dedicated influencer marketing budget –...
- Sep 13
- 1 min
Group RFZ Launches TikTok Benchmarks
Group RFZ, a leading digital measurement firm that specializes in assessing the impact of influencer marketing, has launched a new set of...
- Sep 5
- 1 min
Partnership Unpacked Podcast Featuring Adam Rossow
In this podcast hosted by Mike Allton, Adam Rossow shares how brands can maximize influencer partnerships Listen to the Podcast
- Sep 5
- 1 min
The Rise of Granfluencers
The population of aging Americans is only growing, so it’s no surprise their presence on social media apps like TikTok and Instagram is...
- Aug 10
- 1 min
Our Featured Case Study in MarketingSherpa
Quick Case Study #1: Waze shifts from a traditional brand campaign to influencer marketing, grows likeliness to use by 15 points You’ve...
- Jun 12
- 1 min
Measuring the Value & Impact of Influencer Marketing Campaigns
Jonathan Futa co-founded Group RFZ after seeing how marketers lack the basic insights to capture the ROI of influencer marketing. Fast...
- May 17
- 1 min
Influencer Marketing Measurement in 2023
Influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. However, one persistent...
- May 11
- 1 min
Why AI Will Never Replace Humans
In this Forbes article, Adam Rossow joins other industry experts with his thoughts on why AI will never fully replace humans when it...
- Jan 17
- 1 min
Trends That Will Shape Influencer Marketing
The biggest question facing marketers and advertisers as we head into 2023 is, “What impact will economic, political and global health...
- Aug 10, 2022
- 1 min
RhythmInfluence Partners with Group RFZ
RhythmInfluence, a full-service Influencer Marketing company, is bolstering its partner portfolio by expanding its relationship with...
- Dec 9, 2021
- 1 min
The Transformation of Influencer Marketing
What are the three influencer marketing trends taking hold as we head into 2022? Group RFZ's Adam Rossow shares his thoughts in this...
- Oct 27, 2021
- 1 min
Brand Lift–The New Way to Measure Influencer Marketing
Group RFZ Co-founder Adam Rossow shares insight around brand lift studies and how they are helping solve the ROI problem in influencer...
- Jul 27, 2021
- 1 min
Jonathan Futa on Marketers Bulking up Their Content
In this edition of the Association of National Advertiser's Magazine, Jonathan Futa joins other thought leaders to discuss the boom in...
- Jun 2, 2021
- 1 min
Meet the Disruptors: Adam Rossow
Adam Rossow of Group RFZ on the three things you need to shake up your industry Read the article
- Apr 28, 2021
- 1 min
Our Work for Laura's Lean in MarketingSherpa
MarketingSherpa highlights our influencer measurement work win conjunction with Carusele and Laura's Lean. Read the Article
- Aug 28, 2020
- 1 min
Retool Your Influencer Work During COVID-19
Our own Adam Rossow shares his tips for upleveling your influencer marketing during this unprecedented time. Read the Article
- Mar 6, 2020
- 1 min
Trending Family Podcast
On this podcast with Trending Family, Gary Zucker of Group RFZ shares how to measure the brand lift and ROI of influencer marketing.
- Feb 20, 2020
- 1 min
5 Metrics That Prove the Impact of Influencer & Content Marketing
On this webinar with Popular Pays, we cover the 5 metrics that can help prove the value of influencer and content marketing in the...
- Feb 5, 2020
- 1 min
PopularPays Partners with Group RFZ
Leading influencer marketing and social content creation SaaS platform, Popular Pays, is excited to announce Group RFZ, a digital measuremen
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