Search has changed more in the last five years than it has in the last 20, and it’s about to change again. Adobe reports 52% of consumers believe AI will replace traditional search engines for product searches within five years. Whether that’s a bold forecast or a premature obituary for Google, one thing is clear – AI search is reshaping how people discover brands, products and stories, and communications professionals need to take notice. For PR professionals, this means se

The influencer marketing landscape continues to evolve at breakneck speed, with brands and influencers adapting to changes in...

Group RFZ, an innovator in influencer marketing measurement, has launched Content Lens , a breakthrough solution that reveals exactly how...

1.   Why is LinkedIn emerging as a key platform for influencer marketing, and how can brands leverage it effectively ? In the past 12-18...