Go from inferences to insight
Unlock the true impact of your digital marketing with marketing measurement solutions that provide crystal-clear visibility into how your initiatives are impacting your audience and your brand.
Measure Campaign Impact
Understand the true effectiveness of your campaigns with real insights into consumer attitudes, motivations, and intent.
Optimize Your Content Strategy
Uncover the content themes and messages that resonate most powerfully with your audience.
Identify High-Performing
Channels & Partners
Discover which marketing channels, audiences, and creators are driving the best results.
Track Brand Growth Over Time
Gain insights into how your efforts are impacting your brand's long-term health and equity.
Where We Help
Creator and Influencer Measurement
Gain a clear view of your ROI with comprehensive analytics spanning both organic and paid channels, across any creator. Our marketing measurement solutions are built for the modern creator economy, delivering unique insights straight from the audiences that matter most. Uncover your campaign’s true impact and the drivers behind it through custom brand lift studies and content analysis.
Earned Media &
Content Marketing
Reach, views and engagement don’t equal success. From earned media to content hubs, our brand lift research solutions help you measure content marketing campaigns and ensure that your individual and collective efforts are impacting your specific brand and relationship building goals.
Social Media Marketing
Social media marketing is essential, but platform metrics can be misleading. Group RFZ's brand lift studies provide clear insights into how your owned and paid social content initiatives are moving the needle. Get the full story to see exactly how how your social efforts impact how your key audiences think, feel, and intend to act.