Your content is shaping
your brand.
Shouldn't you know how?
Content Lens tells you how individual pieces of content are landing with real consumers - what they took away, how they reacted, and which creative choices drove the response.
With Brand Lift
Campaign impact +
content assessment in one report
Stand-Alone
Comparative content
assessment only
KNOW WHAT WORKED. STOP WHAT DIDN'T.
Content Lens gives you the consumer feedback loop that tells you what resonated and what missed, so you can double down on what drives results and stop repeating what doesn't.
NUMBERS TELL YOU WHAT. CONSUMERS TELL YOU WHY.
Combine quantitative ratings with qualitative feedback to understand not just how content performed, but what made it work - or didn't.
TEST WHAT YOU NEED. SCALE WHEN YOU'RE READY.
Test as few as two pieces of content or scale across an entire campaign. Compare creators, messaging strategies, formats, or platforms - whatever comparison will sharpen your strategy most.
FEEDBACK FROM THE PEOPLE WHO ACTUALLY MATTER.
We reach the consumers who actually matter to your brand using demographic targeting and custom screening, so feedback comes from the right people, not just whoever's available.
How We Do It
Select Your Content
Choose the individual pieces of content you want to evaluate — starting with as few as two. These can be posts, videos, images, or any creator content.
Define Your Audience
We reach your desired audience using demographic targeting, with the option to fine-tune by specific characteristics relevant to your brand.
Gather Consumer Feedback
Respondents view your content and complete a structured survey combining quantitative ratings and qualitative open-ended feedback.
Compare & Analyze
We analyze results across all content pieces, comparing performance on key dimensions — resonance, brand impact, emotional response, and more.
Deliver Insights You Can Use
You receive a clear report showing what worked, what didn't, and specific recommendations to optimize your content strategy going forward.
What You'll Know
REACTION & RESONANCE
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Overall sentiment and emotional tone
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What landed and what didn't
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What drove the reaction — humor, information, excitement
BEHAVIOR & INTENT
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Likelihood to seek more information
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Willingness to share
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Shift in consideration or purchase intent
CREATIVE INTELLIGENCE
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Gaps in what audiences wanted to see
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What to improve for next time
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What to repeat and what to drop
