Many signs point to the law banning TikTok in the United States going into effect in January 2025 as planned, but if you ask regular users about it and how it’ll affect them, the resounding response is “Huh?” That’s because 51% of avid users aren’t even aware of the ban, according to findings from a new study Group RFZ conducted in September 2024 among American adults who use the platform at least five times a week.
Even among those aware of the ban, there’s mass confusion about what it entails and could mean for their future use of the platform. Half of those surveyed described it incorrectly and 12% said they’re unsure of the details, while just 38% identified it correctly. Further accentuating the confusion is that 42% said they will keep on using TikTok the same amount even if it is banned.
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