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The Transformation of Influencer Marketing

Updated: May 18, 2023

What are the three influencer marketing trends taking hold as we head into 2022? Group RFZ's Adam Rossow shares his thoughts in this Talking Influence piece.

Looking ahead there are some definitive trends to keep an eye on – from the changing dynamics of the brand/influencer relationship to the broadening of what influencers can (and want to) do, to the role of agencies in all of this. Here are three things to keep in mind as we look to 2022 from the perspective of an influencer and content measurement specialist.


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