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Measuring the Value & Impact of Influencer Marketing Campaigns

Jonathan Futa co-founded Group RFZ after seeing how marketers lack the basic insights to capture the ROI of influencer marketing. Fast forward to 2023, and Group RFZ has been helping marketers track the progress and success of their influencer marketing campaigns using brand lift studies. Get to know more about Jonathan Futa, his journey in co-founding Group RFZ, and how this company is revolutionizing the influencer marketing industry.


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