Group RFZ, a leading digital measurement firm that specializes in assessing the impact of influencer marketing, has launched a new set of benchmarks to measure the performance of TikTok influencer campaigns. The new benchmarks, which are now incorporated into Group RFZ's brand lift study reports and complement its recently released set of Instagram benchmarks, give marketers a competitive lens through which to gauge the success of their campaigns by measuring them against channel-wide norms.
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