Advanced Marketing Measurement Solutions

Your Digital Marketing Campaigns Have a Bigger Story to Tell

REVEAL IT WITH BETTER MEASUREMENT AND CLEAR ROI

Welcome to Group RFZ

Your trusted digital measurement firm for custom brand lift studies and content measurement solutions created by researchers for the evolving digital space.

We provide reliable, goal-aligned metrics to power your

creator/influencer marketing, content marketing, and social media programs.

LET'S TALK

Get past standard metrics and demonstrate the real impact and ROI of your creator and influencer marketing, content and social media marketing.

WHAT WE DO

Brand lift studies steeped in research rigor, innovated for the new digital landscape.

HOW WE DO IT

A team of researchers and digital marketing experts driven to fill a glaring marketing measurement gap for our clients.

WHO WE ARE

Our Work

Enabled the Raisin Administrative Committee to see how their program drove favorability and shaped attitudes on Instagram and TikTok

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Helped Waze show a
+15 point lift in likelihood to use as result of their UK influencer program

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Proved that Telia achieved a +23 point lift in unaided awareness as a result of their ambassador program

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Demonstrated that
Kraft achieved a +40 point lift in brand favorability among non-users from their influencer campaign

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What our clients say

Group RFZ has helped us up-level how we measure the ROI on influencer marketing at scale. I appreciate their willingness to work with us to develop custom projects based on client needs, and their industry benchmarks take the guesswork out of it by helping us evaluate how we’re doing on specific platforms.