Mar 181 min3 Emerging Influencer Trends That Marketers Should WatchInfluencer marketing continues to prove its value, which is why it comes as little surprise that it is set to play a bigger role in...
Feb 61 minGroup RFZ's Work for Connelly Partners and Gorton'sOn the TikTok for Business YouTube series, Alyssa Stevens shared the details of Connelly Partners’ award-winning TikTok campaign for...
Jan 241 minInfluencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It’s engaging,...
Nov 9, 20231 minMeasuring the Success of Influencer CampaignsIn a recent Q&A, PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer...