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TikTok Ban Could Encourage a Multi-Platform Strategy for Creators and Brands

Time is ticking for TikTok in the United States, as the platform faces an imminent ban unless legal intervention blocks the move.


During Friday’s oral arguments, the Supreme Court appeared poised to uphold a new law that could lead to TikTok’s removal from U.S. app stores. Both conservative and liberal justices expressed doubts about TikTok’s legal challenge, signaling a tough road ahead for the platform.


Under the law passed by Congress last year, TikTok was given nine months to separate from its China-based parent company, ByteDance, or face a ban. Without action from the court, TikTok could disappear from U.S. app stores as soon as January 19.

With that, some of the 170 million Americans who use TikTok, a large number of them being creators and local businesses are scrambling to other platforms to continue their content creation, as well as having their brand partnerships and affiliates follow alongside them.


TikTok Ban
TikTok Ban

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