Influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. However, one persistent challenge remains: measuring the return on investment of influencer marketing campaigns. In 2023, best practices for measuring the ROI of influencer campaigns have evolved, encompassing a range of metrics that go beyond tracking follower counts and numbers of likes.
Below, 16 Forbes Agency Council members share the latest insights and strategies to help businesses accurately assess the impact and effectiveness of their influencer marketing efforts.
