When Kraft needed to know how their #LoveforKraft influencer campaign was impacting consumers’ hearts and minds, they knew standard engagement metrics wouldn’t provide the necessary insight and story. Working with their influencer marketing partner Mavrck, Group RFZ was brought on to measure exactly how the Instagram campaign impacted brand awareness, favorability, perceptions of Kraft and purchase intent. With these clear metrics in hand, Kraft was able to tie the campaign back to lift against their specific KPI’s, prove success and discover a new potential audience to engage.
point lift in Brand Favorability among non-Kraft users
point lift in
Purchase Intent among non-Kraft users
point lift in brand attribute "Gives me a moment of relief"